Redesigning Tring’s Web Platform for Brands and Fans
Redesigned Tring’s web platform, India’s largest celebrity marketplace, where brands book celebrities for campaigns and fans request personalised video messages. I reworked the experience so that finding the right celebrity and making a booking feels quick and clear, whether you’re a brand planning a campaign or a fan ordering a birthday wish.
My role: Product Design Lead • UX Strategy • Interaction Design • Visual Design
Platform: Web (Desktop & Mobile Web)
Challenges:
Two very different users, brands and fans, sharing one platform
Hard to browse and compare 15,000+ celebrities and influencers
Booking flow had too many steps and unclear pricing
Inconsistent layouts and patterns across pages
Brand services like endorsements, influencer marketing, and events were hard to discover
The redesigned platform makes it easier for brands and fans to find the right celebrity and book with confidence, supporting Tring’s goal of making celebrity access simple for everyone.
Before the spotlight, the sketches.
These low-fidelity wireframes explore the Tring website experience, from discovering celebrities and browsing their services to submitting booking requests and tracking orders. The layouts focus on clear navigation, content hierarchy, and a straightforward booking journey, establishing the foundation for the visual design.
